Inspiration for any company

I'm not normally one totally prone to link to A-listers, figuring that you've probably already seen what's written there, but Robert Scoble of Microsoft put out a fantastic post today calling for his company to do something revolutionary,

Scobleizer – Microsoft Geek Blogger » How Microsoft can shut down Mini-Microsoft

First, we need a big dream. A moonshot. The kind of challenge that'll keep our newly-hired rock stars minds engaged. That'll give everyone in the company pride when it's accomplished.

Now, this is a pretty Microsoft-specfic post, but change it around. Substitute thier product names for yours, what can you do to revolutionize? What 'moonshot' can you try?

Really thought provoking stuff.